Events

Using Storytelling to Communicate Science: A Giant Screen Example

10/4/2021 2:00-3:00pm ET - Webinars

Using Storytelling to Communicate Science: A Giant Screen Example

Shaun MacGillivray, President, MacGillivray Freeman Films & Michael Langer, Executive Producer

Biomedical research is generating life-changing breakthroughs at a rapid pace. Maximizing the impact of these breakthroughs is to improve human health. One important element of maximizing impact is how the breakthroughs are communicated within the scientific community and to the public. A 2013 article in Nature described how techniques of storytelling, such as a structured story arc, can effectively guide the presentation of scientific data. For example, Watson and Crick’s Nature 1953 paper suggesting the structure of DNA was a single page with one figure, no data and no methods—effectively a story, but a powerful one.

The webinar leaders are Shaun MacGillivray, President of MacGillivray Freeman Films, and Michael Langer, Executive Producer of MFF’s latest giant screen film in development, Medical Marvels. The film will showcase the incredible scientific breakthroughs through the lens of scientists and patients that are changing the course of human health. MFF has produced 40 films for IMAX and giant screen theaters and has received two Academy Award nominations. They have also produced the highest-grossing documentary of all time, Everest. This film is designed to complement a massive outreach campaign around STEM with a mission to both entertain and educate a broad audience and to inspire the next generation of scientists and innovators.

Now more than ever it is important to inspire the next generation to consider careers in STEM. We encourage you to attend this webinar to learn more about the Medical Marvels initiative and to encourage your stakeholders to engage with this effort. The webinar will also help HRA Members make the case for effectively communicating science using narrative and storytelling. We will have opportunities for Q and A and a discussion of examples of how MFF has used narrative to tell other compelling STEM stories.