Social Media: Never One Size Fits All [Webinar – 2/15/2022]

Whether you love it or hate it, social media is more important than ever for organizations of all sizes. When done well, social media can give you and your organization an invaluable platform to raise your voice, highlight your mission, and can give you a fresh perspective on your community’s wants and needs. However, if managed poorly, it can become a quagmire and leave you shouting into the abyss. During this interactive session, attendees heard from panelists representing different organizations on how they approach everything from which platforms to participate in, how to staff their efforts, tools and resources, and strategies they use to feed their organization’s social-media machine.

Russ Campbell (moderator)
Director, Science Communication
Burroughs Wellcome Fund

Brian Brewer
Chief Communications Officer
Cancer Research Institute

Fernanda Jiménez
Communications Associate
Doris Duke Charitable Foundation