Demonstrating Value and Impact
More and more stakeholders (boards, donors, patients) are asking for evidence of impact and outcomes. Strategic planning can be valuable to an organization because it provides a sense of direction and outlines measurable goals to demonstrate impact. An effective strategic planning process offers a clear sense of purpose and direction that can help teams make everyday choices about which opportunities to pursue, and which to pass. It is a useful tool for guiding day-to-day decisions and, evaluating progress and changing approaches.
Strategic planning is the process of:
- determining the goals your organization intends to achieve and,
- how resources will be directed to accomplish those goals over time.