Using Social Media to Advance Your Mission [HRA Members Meeting, Virtual, Fall 2020]

Social media can be an important tool for nonprofits to build strong communities online and further their reach. Are you using your social media channels effectively? In this session, we will discuss how to integrate social media into your communication strategy to expand your Mission work. Join our panelists as they address questions like:• What are some challenges and benefits of using social media? • How do you get started, and what does it take to be successful? • Are some social media channels better than others for non-profit Mission work? • What are other HRA members doing in this space – what worked, what didn’t, and why?

Shannon Michaelson
Senior Manager, Marketing Strategy | Susan G. Komen

Kalle Eko (Presentation)
Digital Communications Associate| MacArthur Foundation

Mina Lezenby (Presentation)
Social Media Coordinator | Alex’s Lemonade Stand Foundation

Katie McKissick (Presentation)
Digital Engagement Manager | The Kavli Foundation

Laura Jacobs (Presentation)
Director, Medical Science Marketing and Communications | Alzheimer’s Association